A Thank-You Letter to Parimatch Partners Providing Humanitarian Aid

11.05.22
3 min to read

Chelsea, Everton, Aston Villa, Leicester City, Entourage Sport & Entertainment, and other partners of Parimatch have been aiding Ukraine since the beginning of the war. To further spread the word about the need to support Ukraine, Parimatch Foundation launches a communication campaign.

Since the first days of the war in Ukraine, Parimatch Foundation and Parimatch Tech were touched and overwhelmed by the incredible support from the partners. Top football clubs, sports organisations, agencies, businesses, and ambassadors have donated, provided informational support, welcomed refugees, and voiced their solidarity with Ukraine. This is a thank-you letter of appreciation to Parimatch’s and Parimatch Foundation’s partners and friends.

To urge the world to donate and continue supporting Ukraine financially, Parimatch Foundation has launched a campaign “What are they like — Ukrainians?” The spot highlights the bravery, strength, kindness, hospitality, and sincerity of the Ukrainian nation. 

Since the beginning of March, Chelsea FC and Parimatch have utilised #StandWithUkraine LED messaging at Stamford Bridge, its home stadium, to promote the Parimatch Foundation’s logo and website to millions of people around the world.

Everton FC have donated £500,000 to the Ukraine Humanitarian Appeal initiative and proudly sport branding of the Disasters Emergency Committee (DEC) Ukraine Humanitarian Appeal on the sleeve of their shirts, which will continue to the end of the season. The club also delivered humanitarian help and clothes packages for Ukrainians to the Parimatch Foundation and joined the unanimous #StandWithUkraine campaign with other Parimatch partners, showcasing their support on the LED systems of Goodison Park stadium.

Leicester City FC have donated toward humanitarian efforts to aid Ukraine and supported other Premier League clubs by showcasing the #StandWithUkraine LEDs on their King Power Stadium.

Aston Villa FC donated humanitarian items, including clothes, hygiene sets, first-aid kits, children’s food, and food to help the hospital in Lviv, Ukraine. The Club also supported the #StandWithUkraine initiative and displayed the Parimatch Foundation donation page on their LED systems. 

FC Shakhtar Donetsk has announced a series of charity games, Shakhtar Global Tour for Peace. The initiative is supported by the Ministry of Foreign Affairs of Ukraine and aims to raise money for humanitarian help. The club has played with Olympiacos FC, Lechia Gdańsk, Antalyaspor, Fenerbahçe S.K., and is set to play with HNK Hajduk Split on May 1st. The matches helped raise UAH 10,7M (£281k) for Ukraine.

The partner agency Entourage Sport & Entertainment launched a charity auction to raise funds for Ukraine with prominent football legends. Pele, Rivaldo, Luis Figo, Karim Benzema, Roberto Carlos, Marco Materazzi, Wayne Rooney, John Terry, and Pablo Zabaleta were among those who provided their signed shirts. The auction was a great success, with all money transferred to Parimatch Foundation. 

Global Compact Network Ukraine launched the Give a job for UA project in partnership with Parimatch, Jooble and Happy Monday. The initiative aims to help Ukrainian refugees with employment and offers businesses worldwide an opportunity to support Ukraine by hiring them.

Parimatch Ukraine held multiple charity auctions, selling the signed items from prominent athletes, ambassadors, and clubs. This helped raise UAH 354k (~£9,300) to support Ukraine. 

The last two months have been the darkest in Ukraine’s history. Millions lost their homes and everything they owned, fled abroad, and became internally displaced citizens. But these hard times have also forged a united, supportive international environment. Each of our partners lent a hand, donated, voiced their solidarity with Ukraine, provided housing, and showed that our partnerships are beyond signed papers. It is an honour to partner with those who prove that the statement ‘a friend in need is a friend indeed’ is about them. They are about humanity and readiness to help in time of need. We are thankful beyond words.

Kateryna Biloruska, Chairwoman of Parimatch Foundation.
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