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Sports Marketing Course

Schedule

Duration of education (Tue,Thu):
2 months
Duration of paid internship (5 days/week, 8 hours/day)
1 month
Tuesday:
17.00-20.00
Thursday:
17.00-20.00

Course description

The course is geared toward students who plan to begin and/or develop a career in sports marketing within sports organizations, dealing with sponsorships, and organizing sports projects and events. 

The course program is practically oriented and consists of 6 key modules:
•   introduction,
•   planning and activation,
•   contract management,
•   future,
•   working with the community and the partner's perspective,
•   critical soft skills.

EXPERTS

Nataliia Hilevych
Nataliia Hilevych
CEO Region UA
Ivan Liashenko
Ivan Liashenko
Chief Marketing Officer
Zu Tohtayeva
Zu Tohtayeva
Parimatch Advisor and founder of SteelRose Legal
Viacheslav Khyzhniak
Viacheslav Khyzhniak
Senior Sponsorship Manager
Stepan Shulga
Stepan Shulga
Head of Esports
Maksym Koblytskyi
Maksym Koblytskyi
Sponsorship Media Manager
Filipp Orlov
Filipp Orlov
Head of Sponsorship UA
Yaroslav Klymenko
Yaroslav Klymenko
Product Owner

Course structure

1.
INTRODUCTION

INTRODUCTION

  • Introductory to the course
  • РM philosophy, ethics, values
  • Sports sponsorships
  • Betting: outcomes, lines
  • Responsible gambling

PLANNING AND ACTIVATION

  • Signing a contract
  • Contract evaluation and post-evaluation
  • Inventory in sponsorship projects

CONTRACT MANAGEMENT

  • Contract management: Ukraine
  • Contract management: Іnternational

 

FUTURE

  • Digitalization of content in sports
  • Esports sponsorships

 

WORKING WITH THE COMMUNITY AND THE PARTNER'S PERSPECTIVE

  • The sponsorship market: global and local
  • How to work with a community: guest speaker & guest location tour

SOFT SKILLS

  • Communication and feedback
  • Teamwork and collaboration
  • Critical thinking
  • Personal leadership
  • PM office tour

What will students get?

Sports Marketing

During the course, students will be immersed in the topic of sports sponsorship as an effective element of sports marketing, familiarizing themselves with the philosophy, key approaches, best practices based on real-life cases and experiences of leading industry professionals, and the best standards in this field.

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