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How Parimatch did the rebranding

How Parimatch did the rebranding

After months of dedication and hard team work, the new branding has fired up everyone with its visual boldness, energy and dynamism – all qualities embodied by the products of the new-look Parimatch.

On 6th February, Parimatch revealed the explosive news of its rebranding; and unveiled a two year personal endorsement deal with its first brand ambassador, MMA superstar Conor McGregor.

Digital Choo (DC), the creative agency which worked on the marketing strategy for the rebrand, decided to share their perspective on the process of creating a promotional video for Parimatch, which was key to communicating the updated look.

The essence of Parimatch’s new brand philosophy “Fired up to win” captures the feeling experienced by those who can’t stand doing things by halves, people who always want to move quickly and get more, every day and in every walk of life.

said Irina Kurochkina, CEO of Digital Choo

As part of the campaign, it was decided to shoot a world-class video and involve specialists whose values resonate with those of Parimatch. After an extensive casting process involving directors, actors and composers, the best of the best were selected.

Benjamin Nicolas, Director of the Parimatch promo video commented, “I am all about non-conformist ideas and dynamic videos with complex post-production logistics – this new campaign really had it all. And it was awesome! I feel very proud to have this production in my portfolio”.

We wanted everyone to see our work and experience a real adrenalin rush and drive. We were focused on creating a world-class video to compete in quality with visual content produced by global brands such as Nike and Diesel. And we succeeded. A lot of effort was invested in the post and sound production. We lived and breathed the words Double speed, Qtake, chroma key, CGI, compositing SFX and color grading every day for [several of months]. Many thanks to the great team of professionals responsible for the incredibly detailed set and for every minute of high energy invested in this advertising campaign

said Vladimir Kobets, Creative Director of DC

To effectively deliver the key message of the campaign, a set of images and multi-platform communications materials were created in line with global design trends. To achieve this, a photo session was held to create high quality re-touched visuals. Now audiences can enjoy our brand presence through a variety of formats. For Parimatch, the rebranding process has become yet another challenge overcome, and Digital Choo once again proved its professionalism and credibility as our partners.

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