From 2021, as a Chief Communications Officer, Daria manages the internal and external communications of Parimatch Tech.
External communications include corporate B2B PR, the official website, and SMM content. Also, she ensures the presence of Parimatch Tech at industry events and promotes the company's specialists as opinion leaders in the industry.
Talking about internal communications, Daria has developed a corporate media strategy. It informs employees about the company's events, bonus programs, industry news, business strategy plans, and structural changes in the company.
Daria joined the company in 2018 at the beginning of the communications department. She took part in developing a PR strategy for the company and building an international brand positioning outside the CIS region. Daria's responsibilities included media relations, organizing the company's participation in industry events, promoting the personal brands of key company specialists, and building an internal communications system.
Results of the effort are nominations of Parimatch brand for industry awards, a streamlined system of internal corporate communications, and numerous mentions of the brand in the media, including publications in media like The Times, Men's Health, The Sun.
After taking the position of CCO in 2021, Daria and the team continue to strengthen Parimatch Tech's reputation as an international product company that develops technology and marketing solutions for the entertainment industry.
Daria graduated from KNEU Vadim Getman as a Master of Small Business Management. She also regularly undergoes educational programs and trainings, such as:
- PR Director (Laba)
- Art of Presentations (PowerPoint)
- Civil change
- Content is Queen
- Corporate culture
- KMBS - Effective Manager
- Personal Brand
- Product PR
- Secrets of LinkedIn
Daria teaches languages, loves to read business, psychological, esoteric literature, and is engaged in painting. She devotes free time to family and relaxation to replenish her energy.