Daria Mednikova

Daria Mednikova

Head of Product Platform

    Daria manages and develops the core products on the Parimatch Tech platform: product registration and login, user profile, KYC, regulators, wallet and balances, navigation (menu, search, Notification Center), segmentation tools (AMS), native applications, and web frontend.

    Daria is also responsible for developing products focusing on personalization, segmentation, and platformization; control of the funnel and products designed to improve metrics, focusing on eliminating friction for the user.

    Biography

    Daria joined the company in 2020 as a Billing Product Team Lead, where she transformed the integration of payment providers, built a reporting system and data quality verification, as well as a product roadmap, and promoted the logic for optimizing conversions and business metrics.

    As Head of Product Platform, Daria put together a team with clear areas of responsibility, including day-to-day reporting and working with data. She developed a work culture based on a business approach and product manageability.

    Before Parimatch Tech, Daria had been involved in e-commerce, hi-load B2C, and

    B2B2C since 2015. From 2015 to 2020, she managed product teams in international hi-load, e-commerce, and AdTech product companies.

    Education

    Daria completed her Master's Degree in Project Management at the National Technical University of Ukraine, “Igor Sikorsky Kyiv Polytechnic Institute.”

    Hobbies

    Daria loves to listen to music in her spare time, does yoga, and enjoys sailing.

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