Denis Parkhomenko

Denis Parkhomenko

Head of Product

    Denis leads the Parimatch Tech product team and is responsible for creating and implementing the company's product strategy. Denis' expertise in managing product teams, launching products in new business regions, building product processes, and introducing a product culture.


    Denis started his career at Parimatch Tech as Head of Product Trading Tool, where he focused on creating a strategy for the development of trading tools. After that, already as Head of Product, Denis was responsible for the development of Sportsbook, its adaptation to different user segments, as well as to the needs of players in other countries of the world. Denis’ achievements include creating a comprehensive strategy for the development of trading tools, the creation of a system for working in a product team, which allowed increasing users’ ARPU by 7% in 2021, and the implementation of the Parimatch Tech product gamification project. Now, Denis is responsible for the CRM direction, where he builds a single Customer Journey for users.

    Denis has over eight years of experience in product management, five of which he managed teams. Denis has been developing projects in over seven verticals/domains with users worldwide, including Japan, Africa, Latham, USA, Europe, and other regions. He also created products with Product Market Fit from scratch in startups, developed strategies for products at the stagnation stage with finding a pivot, ensured Y-to-Y business growth by 2-3 times in companies at the scaling stage.


    Denis graduated from the Kyiv National Economic University with a degree in accounting and auditing. He also takes courses to improve his skills—for example, Product Leadership from Reforge.


    Denis's passion is football and sailing. He also loves to watch series and often makes recommendations for his friends and acquaintances. Denis' other hobbies include family travel around the world with two children.