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Ivan Liashenko

Ivan Liashenko

Chief Marketing Officer

As CMO, Ivan is responsible for Parimatch’s marketing strategy, advertising, digital marketing, TV, OOH, new traffic sources, SEO, ASO, the affiliate program, marketing analytics and tracking, market research, customer research, brand management, creative activations, sponsorship and promotions. He plays a key role in boosting our growth trajectory and inspiring our customers with exciting content.

We are redefining what it means to be a global betting business, by being a brand of ‘firsts’. From our aggressive marketing strategy to our partnerships spanning UFC, esports and international football, we are always looking to excite our customers in new and surprising ways.

said Ivan Liashenko, Chief Marketing Officer


Ivan began his Parimatch career as an operator in the Payment Department. He then quickly progressed to the role of supervisor, following which he became the Deputy Head of the Payment Department. After two years in this department, Ivan changed roles to become a Product Manager in the Marketing Department. A year later, Ivan began leading the development of client interfaces, and then leading product delivery. Since August 2019, he has been in the role of Chief Marketing Officer (CMO) at Parimatch Holding.

During Ivan’s tenure as CMO, Parimatch’s mobile applications were launched, the mobile version of the company’s website was revamped, and a new desktop version for migration was developed. In this period, the share of new channels increased from 7% to 65%. A new responsive website was also launched on the new platform. Moreover, a dedicated Product Department was built from scratch and new approaches to product development introduced.

Before joining Parimatch, Ivan worked in a bank. Here, his work focused on digital product and digital marketing. Additionally, he holds a Master’s degree in Finance from Kyiv National Economic University (a university named after Vadym Hetman), and holds a Bachelor’s degree in Law from Tara Shevchenko National University of Kyiv.

In his spare time, Ivan enjoys travelling, playing video games on the PlayStation and spending time with his family.


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