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Ivan Liashenko

Ivan Liashenko

Chief Marketing Officer

Ivan handles Parimatch Tech's marketing strategy, advertising, digital marketing, TV, OOH, new traffic sources, SEO, ASO, the affiliate program, marketing analytics and tracking, market research, customer research, brand management, creative activations, sponsorship, and promotions. He plays a key role in boosting our growth trajectory and inspiring our customers with exciting content.

We are redefining what it means to be a global betting business, by being a brand of ‘firsts’. From our aggressive marketing strategy to our partnerships spanning UFC, esports and international football, we are always looking to excite our customers in new and surprising ways.


His career in Parimatch holding started from an operator position in the Payment Department. There Ivan quickly progressed to the supervisor role and then became the Deputy Head of the Payment Department. After two years in Payments, Ivan changed his position to a Product Manager in the Marketing Department. A year later, Ivan began leading the development of client interfaces and then leading product delivery. Since August 2019, he has been Chief Marketing Officer (CMO) at Parimatch Tech.

Under Ivan's leadership, the Parimatch brand signed significant partnerships with FC Juventus, FC Lester, FC Everton, FC Chelsea the esports organization Fnatic and extended the partnership with Parimatch brand also came out with a high-profile campaign featuring boxing legend Mike Tyson and UFC champion Conor McGregor.

Also, Ivan's department launched a Marketing tech stream. With a marketing tech stream company moved to a new media buying platform, and Parimatch received its Demand-Side Platform (DSP). Thanks to Ivan's work, the affiliate direction has grown up to 7 times, and the affiliate brand itself has become recognizable outside the CIS.

With Ivan to marketing came business analytics. The marketing team began evaluating sponsorship contracts and performance marketing - they added modeling and forecasting of their development to the post-analysis of marketing activities. Parimatch Tech creativity is now visually engaged and based on analytical data, and the audience needs research.


Additionally, he holds a Master's degree in Finance from Kyiv National Economic University (a university named after Vadym Hetman) and has a Bachelor's degree in Law from the Taras Shevchenko National University of Kyiv.


Ivan enjoys traveling, playing video games on the PlayStation, and spending time with his family in his spare time.


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