As Head of Corporate Development, Katerina oversees the company's central operations and growth strategy. She advances Parimatch's brand both as an employer and an international tech-driven company.
Since the Parimatch Foundation's creation in 2018, Katerina has helped ensure that Parimatch's vision to improve health and well-being within the community through educational programs and engaging children in sports activities materializes. She boldly spearheads Parimatch's corporate social responsibility agenda and drives new partnerships between Parimatch and the public sector to show how public-private collaboration can address the most pressing social issues.
Our Parimatch community is all about using teamwork to reach our goals – both in and outside of the workplace. That’s why we have come together through the Parimatch Foundation to support our local communities with transformative educational and sports programs.
Katerina's journey in Parimatch
Katerina began her career in Parimatch Holdings in 2011 as an Account Manager in the Business Development department. The following year, she became a Project Manager in this department and held this position until 2016. During this time, she was involved in the development and implementation of many projects which played a key role in the international growth of Parimatch. In 2014, she was a part of the team tasked with establishing Parimatch's operations in Kazakhstan — a fast-growing betting market. In 2016, Katerina became Deputy Director of Business Development, playing an essential part in Parimatch's entry into Africa — initially setting up operations in Tanzania.
Following this, in 2017, Katerina worked on Parimatch Holdings' development in Cyprus as Chief Business Development Officer. This role entailed two main responsibilities. First, she helped grow the company's operations in Cyprus by leading Parimatch to successfully obtain a Class B license — allowing it to establish an online platform in the market and subsequently gain a 5% market share. Second, she managed several Parimatch central operations from the Holding company headquarters in Cyprus, including Human Resources, Public Relations, and Corporate Social Responsibility activities. The latter is undertaken through the Parimatch Foundation — a non-profit organization established by Parimatch to implement the company's corporate social responsibility agenda. Today, the Parimatch Foundation is actively implementing projects in Cyprus and Ukraine. Its principal missions are to promote health and well-being through education and community participation in sports and tackle exclusion and poverty in society.
In 2019, Katerina was appointed as Head of Corporate Development. Her role focuses not only on crucial central company operations but also on company growth and advancing Parimatch's brand among both internal and external audiences.
Before joining Parimatch, Katerina graduated from the Taras Shevchenko National University of Kyiv and held a master's degree in journalism.
Interests outside of work
Katerina leads an active lifestyle for which sport is integral. In winter, she enjoys skiing, while in summer she engages in water sports and also swimming. Katerina also likes to travel and therefore is often not at home for over two weeks at a time.