Katerina is the founder of Parimatch Tech's online betting business, which expanded internationally and became a global network. Katerina oversees the company's central operations and growth strategy and leads development into international markets. She promotes the Parimatch brand as a global tech-driven company.
Katerina is also the Chairwoman of the Parimatch Foundation, which was created in 2018. The Foundation's mission is to promote the health and well-being of communities through educating and engaging children in sport while providing equal opportunities for everyone. Katerina is developing relations with the public sector to highlight how vital cooperation is between the private and public sectors.
Our Parimatch Tech community is all about using teamwork to reach our goals—both inside and outside the workplace. That's why we have come together through the Parimatch Foundation to support our local communities with transformative educational and sports programs.
Katerina began her career in Parimatch Holdings in 2011 as an Account Manager in the Business Development department. The following year, she became a Project Manager in this department and held the position until 2016. During this time, she was involved in the development and implementation of projects which played a crucial role in the international growth of the Parimatch brand. In 2014, she was a part of the team tasked with establishing operations in Kazakhstan—a fast-growing betting market. In 2017, Katerina worked on Parimatch Holdings' development in Cyprus as Chief Business Development Officer. This role entailed two primary responsibilities. First, she helped to grow the company's operations in Cyprus by leading brand Parimatch to successfully obtain a Class B license—allowing it to establish an online platform in the market and subsequently gain a 5% market share. Second, she managed several central operations from the holding company headquarters in Cyprus, including Human Resources, Public Relations, and Corporate Social Responsibility activities. The latter is undertaken through the Parimatch Foundation, a non-profit organization established by the Parimatch brand to implement the company's corporate social responsibility agenda. Today, the Parimatch Foundation is actively implementing projects in Cyprus and Ukraine. Its principal missions are to promote health and well-being through education and community participation in sports while tackling exclusion and poverty in society.
In 2019, Katerina was appointed as Head of Corporate Development. Her role focuses not only on crucial central company operations but also on company growth and advancing Parimatch's brand among both internal and external audiences.
Before joining Parimatch Tech, Katerina graduated from the Taras Shevchenko National University of Kyiv and held a master's degree in journalism.
Katerina leads an active lifestyle for which sport plays an integral role. In winter, she enjoys skiing.; in summer, she engages in water sports and swimming. Katerina also likes to travel and is rarely home for more than 2 weeks at a time.