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Rostyslav Maikovych

Rostyslav Maikovych

Chief Data Officer

Rostyslav is Chief Data Officer at Parimatch and has been in this role since 2018. His primary responsibilities include business intelligence, customer data analytics, and retention activities. During his tenure, he has also been involved in new CRM system adoption, strategic initiatives coordination, and project management.

At Parimatch, Rostyslav implemented a new reporting system and has created several predictive models which have facilitated personalized communications with customers.

Data is king – and lies at the center of everything we do as a tech-driven business. We are constantly harnessing data-powered insights to enhance our processes and products.

Bio

Prior to joining Parimatch, Rostyslav worked in a role that entailed tracing bank fraud. After that, he moved to Deloitte where he worked with investment banks on projects, re-organizations, and presentations. In 2013, he created a mobile bank startup. Additionally, Rostyslav worked as a Business Intelligence Manager, helping to centralize analytics. After that, in 2017, he became a product owner of the Data Warehouse project.

Over his career, Rostyslav has advocated the view that data analytics leads to better customer retention and engagement. The more highly engaged the customer, the more they play, promote, and become brand loyal.

Education

Prior to his professional career, Rostyslav studied Economic Theory at Kyiv National Economic University.

Hobby

Outside the office, Rostyslav enjoys motorcycle riding and training for marathons.

Video

ICE VOX 2020 - Data Alchemy

07.02.2020

Machine Learning and Data Science

13.03.2020
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