Sergey Portnov

Sergey Portnov

Co-owner, Chairman of the Board

In April 2021, Sergey gained a new role in Parimatch Tech, becoming the Chairman of the Supervisory Board. Together with other Supervisory Board members, his primary purpose is the strategic development of the Parimatch brand in the highly competitive world of online gaming and sports betting technology. He will also rule on decisions such as the potential Initial Public Offering and the company's subsequent expansion.

We're always striving to be the ultimate champion of entertainment, providing exciting experiences to players all over the world. Our fighting spirit and innovative approach mean that we're always one step ahead.


As Chief Executive Officer of Parimatch Holding in 2015, Sergey transformed the company from a bookmaker trading out of physical locations into an innovative online sports betting platform and internationally recognized brand. As the CEO of one of the biggest online sports betting operators, Sergey has restructured the company and transformed critical operational and business processes, leading to the company's vigorous growth and performance.

As CEO, Sergey's primary responsibilities at Parimatch Tech included:

  • Developing and implementing the high-level strategy
  • Managing overall trading operations and resources
  • Acting as the contact between the board of directors and the wider business

Under his leadership, Parimatch Tech has become a unified team with shared values of integrity and responsibility.

Sergey's leadership skills were recognized in 2018 when he won the highly coveted "Leader of the Year" award at the SBC Awards in London. In 2020, he received this award for the second time for the company's technological transformation.


Sergey graduated from Cass Business School in London with an M.Sc. in Management. He also holds a B.Sc. degree in Gambling and Leisure Management from the University of Salford in the UK.


He is a fan of MMA and kickboxing. Furthermore, he promotes a healthy lifestyle and is interested in self-development.


Collision at Home 2020. Sergey Portnov shares experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving top five tips on tech transformation.


How to effectively choose ambassadors and convert media face into corporate value?


Q&A session with Sergey Portnov for the online conference PM GO 5.0 BRIEFING: In Touch with the Future.


About the importance of CSR. What is the role of the Parimatch Foundation in the Parimatch ecosystem?


WebSummit 2019. Esports vs UFC. Sergey Portnov shares the vision of how the two sports will evolve.