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Sergey Portnov

Sergey Portnov

Chief Executive Officer

Since Sergey became Chief Executive Officer of Parimatch Holding in 2015, he has transformed the Company from a bookmaker trading out of physical stores into an innovative online sports betting platform and internationally recognized lifestyle brand. As CEO of one of the biggest online sports betting operators in Russian-speaking territories, Sergey has restructured the Company and transformed critical operational and business processes, leading to the Company's vigorous growth and performance.

We’re always striving to be the ultimate champion of entertainment, providing exciting experiences to players all over the world. Our fighting spirit and innovative approach mean that we’re always one step ahead.


As CEO, Sergey's primary responsibilities at Parimatch include the development and implementation of high-level strategy, managing overall trading operations and resources, and acting as the contact between the board of directors and the wider business. Under his leadership, Parimatch has become a unified team with shared values of integrity and responsibility.

Sergey's leadership skills were recognized in 2018 when he won the highly coveted "Leader of the Year" award at the SBC Awards held in London. In 2020, he received this award for the second time for the concept of technological transformation of the company.


Sergey graduated from Cass Business School in London with a MSc in Management. He also holds a B.Sc. degree in Gambling and Leisure Management from the University of Salford in the UK.


He is a fan of MMA and kickboxing, promotes a healthy lifestyle and self-development.


Collision at Home 2020. Sergey Portnov shares experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving top five tips on tech transformation.


How to effectively choose ambassadors and convert media face into corporate value?


Q&A session with Sergey Portnov for the online conference PM GO 5.0 BRIEFING: In Touch with the Future.


About the importance of CSR. What is the role of the Parimatch Foundation in the Parimatch ecosystem?


WebSummit 2019. Esports vs UFC. Sergey Portnov shares the vision of how the two sports will evolve.