On May 26, the winners of the 2021 international MarSpo Awards for Sports Marketing were announced at the annual MARSPO conference at GSA Luzhniki. In front of hundreds of representatives from the world of sports, marketing, and related industries, the Parimatch brand was recognized as the Brand of the Year in Sports. The award confirms the company’s leadership position not only in the betting market but also in the sports industry as a whole.
Parimatch won gold awards in the following categories: Best Advertising, Image Promo Video of the Brand, for the Spartachi project; Best Program for Working with Fans, for the Platform for Fan Relations programs for small clubs and federations project; Best Marketing of a Project in the Field of Popularizing Sports and a Healthy Lifestyle, for a joint project with the Ice Hockey Federation of Kazakhstan; Best Anti-Crisis Solution in Sports Marketing, for the Global Partnership with Belarusian Football project.
The Parimatch Cyber Football League, held in the spring of 2020, brought Parimatch silver awards in the following categories: Best Marketing of a Sports Event in Team Sports and Best PR Project of a Sports Club, Event, or Organization.
Parimatch also won a silver award in the Best Work on Social Networks category. Parimatch took third place in the Best Advertising Campaign for a Sports Club, Event, or Organization category with the advertising campaign I am Parimatch, launched in the autumn of 2020 with the participation of the company’s ambassadors.
In the Best Sponsorship Activation category, Parimatch won a bronze award for the project dedicated to the History of Russian Football. This project was also awarded a bronze medal in the Best Special Project category.
The brand also took third place in the category, Best Activation of Sponsorship Rights of Betting Companies in Sports, for the JHL Parimatch 320 project.
Dmitrii Sergeev, CEO of Parimatch CIS commented: “I am proud of the entire large Parimatch team, which is constantly improving the level and quality of all projects using the expertise in every region where the brand has a presence. We have paid greater attention to PR activities and continue to take a non-standard approach to interacting with the audience, raising the bar for participants in related industries. I am sure we shall continue to surprise everyone in the future.”