Parimatch is excited to announce that it has been nominated not once, but three times for the EGR Marketing and Innovation Awards! These industry awards recognise outstanding creativity and innovation in online gaming, and Parimatch has made the shortlist for Best use of a brand ambassador, Brand of the Year and Sportsbook marketing campaign.
These nominations follow a period of significant momentum for Parimatch and its marketing initiatives. As well the launch of the bold new Parimatch brand, 2019 saw sporting icons Conor McGregor and Mike Tyson join the Parimatch team as brand ambassadors. These major milestone moments set the tone for the rest of the year, with Parimatch launching two multi-channel campaigns involving both promotional content and consumer activations. Parimatch’s ‘Fired up to win’ and ‘A new epic story’ campaigns ran across billboards, digital channels and social media, ensuring that a huge audience in the CIS and beyond engaged with Parimatch’s new brand look and its new brand ambassadors.
Outside of ambassador-led brand activations, Parimatch has continued to innovate, and much like its embrace of non-traditional and emerging sports, Parimatch seeks out new and unpredictable ways of engaging current and new customers. Parimatch’s ‘Game of Sports’ campaign, which launched at the same time as the final season of Game of Thrones, is an example of how Parimatch uses a creative approach to ensure its marketing output is as compelling as its sportsbook.
With an emphasis on data and performance, Parimatch’s marketing strategy has seen Parimatch reach entirely new audiences worldwide and boost customer recruitments, helping the Parimatch brand go from strength to strength in the past year.
We are proud that our marketing drive over the course of the past year has achieved such success, with the Parimatch brand having been catapulted onto the international stage with our ambassador-led marketing initiatives and digital first approach to campaigns. It is great to see that we have been recognised for this work through our nominations at the prestigious EGR Marketing & Innovation Awards. We’re looking forward to the virtual event, and are feeling fired up to win!