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Parimatch Starts a Partnership with Reface and Launches a Global Promo Campaign


April 7, 2021 – Parimatch, an international tech betting brand, announces an official partnership with Reface, a popular Ukrainian AI app with over 100M worldwide downloads. The two companies marked the partnership by starting a social media challenge showcasing Reface’s impressive apparel. The challenge features Parimatch’s global campaign spotlighting Juventus’ top stars like Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo, and Wojciech Szczesny.


The challenge already caught the attention of multiple bloggers and thousands of Instagram users worldwide, as international stars and Parimatch ambassadors are joining the call. So far, the challenge was accepted by:

  • Marcelo Augusto David aka Coldzera, a professional Brazilian Counter-Strike: Global Offensive player;
  • Fedir Cherkashyn, the rising boxing star;
  • Yaroslav Amosov, a Ukrainian Bellator MMA fighter;
  • Maryna Moroz aka Iron Lady, a Ukrainian UFC fighter;
  • Arman Tsarukyan, UFC Fighter,  lightweight division;
  • Petr No Mercy Yan, the former UFC Bantamweight Champion.

The first Parimatch x Reface challenge will be running for a week, starting on April 5 till April 12. Everyone over the age of 18 is allowed to join, excluding the residents of some countries, disputed and occupied territories. The ten winners will receive Parimatch bundles with amazing branded merch. See the official participation rules on Reface app’s dedicated section (

“The unbelievable explosive growth of Reface is a source of great inspiration for Parimatch, and we are beyond happy to become official partners! There are a ton of incredible campaigns in development we can’t wait to show everybody, and our tech talents will let us create projects out of this world! We are happy to announce our first joint challenge, and we encourage everybody to download Reface and try it's truly limitless possibilities.”

Ivan Liashenko, CMO at Parimatch

“There are plenty of businesses that can engage with our AI tool — fashion, retail, music industry, art, and film productions.
Now we are extremely excited that thanks to the collaboration with Parimatch, even sports fans can try it and engage with their favorite football teams. COVID was a real struggle for true fans who miss offline games. I hope Reface helps them stay
connected with their favorite players.”

Dima Shvets, Reface CEO & Co-founder

About Parimatch

Parimatch is a global betting brand that merges technology, business, and sport to deliver seamless entertainment powered by innovation. Founded in 1994, Parimatch has grown to become one of the leading betting companies in Europe and the CIS.

Parimatch operates with a digital-first mindset and is continuously developing and improving the quality of its customer experience, which is enjoyed by over 2.6 million users across four continents. 

Parimatch’s brand ambassadors embody the fighting spirit of the company and its mission to strive for greatness. Parimatch’s champions’ team includes MMA superstar Conor McGregor, UFC fighters Alexey Oleynik, Petr Yan, and the Shevchenko sisters. In 2020, Parimatch announced partnerships with LaLiga, Leicester City, Juventus, and Everton football clubs, showcasing its brand and products to millions of sports fans worldwide. Parimatch is also the global betting partner of the popular esports team Fnatic, the title partner of Virtus.Pro, and the exclusive betting partner to UFC in the CIS region. Parimatch named Daniil “Zeus” Teslenko and Marcelo “Coldzera” David as its Global Esports Ambassadors.


About Reface 

Reface is an AI app allowing you to place your selfie in any video and GIF and share it on social media within seconds. Launched in January 2020, it was ranked as number one in the US AppStore and Google Play Best of 2020 Award (Fun). The app was downloaded over 100 million times in 14 months after the launch. Reface raised $5.5M investments by Andreessen Horowitz and several well-known angel investors like Scooter Braun. 

Celebrities like Snoop Dogg, Elon Musk Britney Spears, Miley Cyrus, Justin Bieber and Joe Rogan used Reface. An app had a number of partnerships with brands like JBL, Universal, Warner Music and Amazon Prime.

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