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Parimatch teams up with MMA legend Conor McGregor

2 min to read
Parimatch teams up with MMA legend Conor McGregor

Parimatch, the international betting company, has launched a new brand campaign and look and at the same time has unveiled Conor McGregor as its first brand ambassador. The mixed martial arts (MMA) superstar has signed a two-year personal endorsement deal with Parimatch across the CIS and Cyprus region.

The global icon with Irish roots and Parimatch will collaborate on promotional content and consumer activations. The signing builds on Parimatch’s strong brand presence in MMA after they became the UFC’s official betting and wagering partner for EMEA in July 2018.

Parimatch has a fighter’s spirit built into its culture. As soon as I met them, I could identify and relate to their values. I had no doubt that it was a brand that I wanted to bet my name on,

said Conor McGregor, MMA Star

McGregor will be the face of Parimatch’s new brand look, which was developed in collaboration with creative partners Digital Choo and BANDA. A large amount of research was carried out exploring Parimatch’s target audience and customers, with the refreshed brand now more compatible and complementary to their lifestyles.

Our hero is a hero, who follows his intuition and continues to easily, confidently bypass obstacles. For him, there are no barriers on the way to the main goal - he is ready to win! With this approach, Parimatch continues its development and growth strategy.

Parimatch now has almost two million users and the new brand will go beyond being just a betting platform, it will provide content and connections to other parts of their customers’ lives, including up-to-date news, music and fitness advice. “The best words to describe the refreshed Parimatch style are ‘dynamic’, ‘boldness’ and ‘motion’. Bringing more motion, dynamism and flexible layouts have helped convey and enhance Parimatch’s character across its digital platforms.

The main role in a new video belongs to a blogger and workouter from Kazakhstan, Islam Badurgov, who was confirmed for this role personally by Conor MacGregor. They met in the fall of 2018 at the UFC tournament in Gdansk, after which Islam started working out in the Conor’s SBG gym with his personal trainer. Also, professional sportsmen were involved in a shooting of the new video for Parimatch.

The new look aligns with Parimatch’s focus on cutting-edge sports and will debut via a multi-channel campaign in every region the company operates in simultaneously on 6 February.

The updated Parimatch visual style is aligned with broader global design trends. A bold modern solution was selected that reflects the character of Parimatch. The new logo has both a sharpness and a dynamism, and a bright neon color of electric yellow which fires up to win.

Follow our new brand changes from February 6, 9:00 CET.

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