Parimatch UK

Parimatch UK Parimatch UK

Parimatch entered the GB market in October 2020, focusing on establishing the brand in this key, mature market with several partnerships in the EPL.

Parimatch GB is managed by a dedicated outsourced team of eight, whose focus is on operating and marketing the brand specifically in Great Britain, with support from the Central Parimatch team across management and sponsorship.

The focus is very similar to a start-up, with real drive and commitment to establish the Parimatch brand in Great Britain and leverage the investment in the Premier League and other existing assets. Replicating Parimatch’s global brand and tone of voice, we look forward to expediting additional growth in the market over the coming months and years.

Key results

As Parimatch GB near the end of the first year in operation, the team has achieved significant growth for the brand across all metrics – customer registrations, actives, turnover, and revenue. Their turnover growth has exceeded 300% from Q1 to Q3, our operations with GGR increasing at 500%+. Parimatch is excited about continued growth within this critical region.

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