Parimatch sees record betting on women’s football during World Cup tournament
Last month’s FIFA Women’s World Cup football tournament was a record-breaker on multiple fronts, raising the profile of the sport which has been dominated by men for years.
Millions tuned in to support the 24 teams battling it out to lift the trophy, with TV viewing records smashed across the globe. The UK, France, the USA, Germany, and China all saw record audience numbers for a Women’s Football World Cup, and almost 59 million people watched Brazil's knock out round game against the hosts France. That is the same size as the population of Italy!
It wasn’t just on the television screen where the records were being broken, but on the pitch too. Brazil forward Marta became the highest goal scorer in any FIFA World Cup tournament, with an amazing 17 goals. Brazil’s Formiga has played in seven world cups, the most of any player either male or female.
The tournament also saw Parimatch break its own records when it comes to betting on women’s football. Over 100,000 customers placed a bet during the competition, with almost 800,00 bets placed in total. We also saw the largest number of bets ever placed on a women’s football game, the Netherlands versus Sweden semi-final match. The Finalists the USA and the Netherlands, followed by semi-finalists England were the three most popular teams to bet on.
The trend in betting on female sports will no doubt continue as more television time is dedicated to female sports competitions, reaching a global audience. Parimatch will be following the Women’s Cricket World Cup, to be played in Australia next year with interest, see if we can continue to break our own records here. In the meantime, Parimatch would like to congratulate all the teams who took part in the 2019 Women’s Football World Cup tournament, but in particular the winning team from the USA.
We look forward to seeing more of the same exciting football action at the 2020 Olympics in Tokyo next year!
