BI, CRM & DW: BI and Analytics
The Data-Driven Approach in Action
It is not enough to be guided by gut-feeling in business nowadays. The global strategy must be backed-up by forecasts based on data and analytics, as these metrics provide answers to the questions around how we can drive the business forward.
With data analytics, the team finds the most unexpected patterns and pain points for improvement and refinement.
The team’s business value
- collecting data on user behavior on our sites
- data analytics for creating business development strategies
- search for business insights and patterns of player behavior
- data discovery
- report generation reflecting business efficiency