It’s All About Data Storage
The company’s DWH houses information on the “life paths” of every Parimatch player. Company departments and third parties use the information to create behavioral portraits, gain insights into players’ preferences, implement end-to-end analytics, attract new players, increase existing player activity, and prevent outflow.
The team’s business value
- Integrating with third-party services and data collection solutions
- Data validation and storage
- Formation of information for third party services and other company departments