BI, CRM & DW: Data Warehouse
It’s All About Data Storage
DWH is the primary storage point of consolidated information of each Parimatch player’s “life path”. With the help of DWH information, it is possible to form behavioral portraits, understand players’ preferences, implement end-to-end analytics, attract new players, increase the activity of existing players, and prevent outflow.
The team’s business value
- integration with third-party services and data collection solutions
- data validation and storage
- formation of information for third party services and other company departments