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Marketing Communications Stream

The marketing stream is responsible for creating consistent communication and brand strategies. Meanwhile, the department is responsible for developing the Parimatch brand, creating advertising campaigns, and supporting communication with creativity. Other tasks include market research and the selection and maintenance of global sponsorship contracts.

Traffic Stream

Stream is responsible for paid and free traffic directed to Parimatch products. Traffic resources include affiliate marketing, media buying, SEO, SMM, and more. The department handles the business development of the Affiliate Program brand, anti-fraud operations, and tools for affiliate and media traffic.

Marketing IT

IT marketing includes a team responsible for developing and integrating marketing tools that includes product and delivery managers. Within this stream is the R&D team, working on promising Native Apps for B2C.


The CRM stream is involved in holistic work around the user experience of the product:

  • engaging with users via SMS, email, web-push, and native push channels
  • developing offers
  • training in-house teams
  • creating content for communication


The Esports team does everything it possibly can to develop the esports ecosystem within the company and throughout the world. The team is involved in media buying, sponsoring teams and tournaments, developing new esports content projects, and managing trading content around e-sports.