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HQ CRM operations

HQ CRM operations
team

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Promotions and Activities

The HQ CRM ops team monitors and influences retention rate, reactivation rate, conversion rate (campaign activation), and the number of active players in campaigns.

CRM team functions:

  • Planning retention activities across different regions
  • Developing and testing new HQ mechanics
  • Developing, launching, and supporting ideas for large-scale events
  • Supervising regional managers in their efforts to set up and launch communications, promotions, and gaming activities
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