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HQ CRM operations

HQ CRM operations
team

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Promotions and Activities

HQ CRM operations/managers team is involved in monitoring and influencing the following metrics: retention rate, reactivation rate, conversion rate (campaign activation), and the number of active players in campaigns.

The functions of the team include:

  • planning of retention activities across different regions
  • development of new HQ mechanics and their testing
  • development of ideas for large-scale events, their launch and support
  • supervising regional managers to set up and launch communications, promotions, and game activities