HQ CRM operations
Promotions and Activities
The HQ CRM ops team monitors and influences retention rate, reactivation rate, conversion rate (campaign activation), and the number of active players in campaigns.
CRM team functions:
- Planning retention activities across different regions
- Developing and testing new HQ mechanics
- Developing, launching, and supporting ideas for large-scale events
- Supervising regional managers in their efforts to set up and launch communications, promotions, and gaming activities