HQ CRM operations
team
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Promotions and Activities
The HQ CRM ops team monitors and influences retention rate, reactivation rate, conversion rate (campaign activation), and the number of active players in campaigns.
CRM team functions:
- Planning retention activities across different regions
- Developing and testing new HQ mechanics
- Developing, launching, and supporting ideas for large-scale events
- Supervising regional managers in their efforts to set up and launch communications, promotions, and gaming activities