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Improving the Feedback Ecosystem

SalesForce facilitates automation of communications with clients, customer involvement in promotions, and game mechanics. Teamwork is critical for successful automation and empowerment of call center operators, as well as the following indicators: retention rate, reactivation rate, the share of SF activities, active players in campaigns.

The team develops, configures, and adapts the CRM SalesForce system for:

  • Service Cloud — customer service and support processes
  • Marketing Cloud — marketing automation processes, retention-related tasks, and analytics
  • SalesForce integration with other systems and functional extensions