Nataliia Hilevych
CEO Region UA
INTRODUCTION
- Introductory to the course
- РM philosophy, ethics, values
- Sports sponsorships
- Betting: outcomes, lines
- Responsible gambling
PLANNING AND ACTIVATION
- Signing a contract
- Contract evaluation and post-evaluation
- Inventory in sponsorship projects
CONTRACT MANAGEMENT
- Contract management: Ukraine
- Contract management: Іnternational
FUTURE
- Digitalization of content in sports
- Esports sponsorships
WORKING WITH THE COMMUNITY AND THE PARTNER'S PERSPECTIVE
- The sponsorship market: global and local
- How to work with a community: guest speaker & guest location tour
SOFT SKILLS
- Communication and feedback
- Teamwork and collaboration
- Critical thinking
- Personal leadership
- PM office tour
