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CRM Head for Parimatch International

CRM Head for Parimatch International

PMI
Kyiv
Full time
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We are a highly successful Company with great ambitions. We operate on a very competitive market so every day we are looking for opportunities to be better. To be faster. Even faster. Never stand aside and never afraid to try. Having a lot of ideas we are very open to fresh ones. Equally important, we have resources to bring these into motion.

We invite those who fired up to: 
— Planning & implementing a retention strategy for the product;
— Defining specific customer contact strategies for elements of the customer journey including levels of personalization, contact frequency, and prioritization;
— Designing, planning, executing, and measuring a road-map of tests across communication channels in order to meet revenue targets and improve the customer experience;
— Taking responsibility for continuous reviewing and optimization of global Casino and Sports promotions and performance across the company;
— Growing of primary and secondary CRM indicators: OR, CTOR, paid2open, repeat rate, AVG check, ARPPU, unsubscribe rate, churn rate;
— Increasing the growth rates: own revenue gross, by segments, site, platform, location;
— Deliverability issues: inbox rate, spam filters, complaints & bounce rate regards to different ESP;
— Conducting customer journey analysis & improvement;
— Multi-segmentation: free/paid/potential-VIP/VIP models of customers retention.

Essential professional experience:

— 3+ years of experience in CRM or retention marketing experience;
— Strong understanding of key CRM metrics: TG/CG, ARPU, CLM, ROI, Customer Journey, Channels performance;
— Experience with managing a team of about 10 people;
— Hands-on in CRM activities through email, push-notifications, SMS, Viber, Telegram;
— Excellent communication skills;
— Strong analytical skills;
— Vast experience in gambling, cyber sport, betting.

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