— Acquisition process with Display Networks (Propeller Ads, Exoclick, Kadam);
— Analyzing and monitoring the performance of ad campaigns and optimize them;
— Split testing of advertising creatives, optimizations, and landing pages.
Essential professional experience:
— Understand marketing fundamentals: segmentation, CPA/CPC/CPM/EPC/EPV/ROI/LTV A/B testing;
— Experience in creating and implement successful marketing funnels;
— Experience with Tableau, Appsflyer, Google Analytics;
— Understanding of global IT sphere, peculiarities of SEO practices in various markets;
— Upper-Intermediate+ English level;
— Excellent communication skills, ability to express thoughts brief and to the point.