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Digital Marketing Manager (LPO / CRO) for Parimatch International

Digital Marketing Manager (LPO / CRO) for Parimatch International

PMI
Kyiv
Full time
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We are a highly successful Company with great ambitions. We operate on a very competitive market so every day we are looking for opportunities to be better. To be faster. Even faster. Never stand aside and never afraid to try. Having a lot of ideas we are very open to fresh ones. Equally important, we have resources to bring these into motion.

We invite those who fired up to:

  • Actively contribute to LPO strategy to improve overall CRs and customer experience for multiple Paid Acquisition channels and traffic types;
  • Conceptualise, implement and optimise all upper-funnel user journey (from ad to landing page);
  • Set-up needed tracking parameters and tools and make regular check-ups of how it works on your own or with help of Q&A team;
  • Coordinate marketing projects;
  • Have a day-to-day ownership of landing pages assets;
  • Conduct competitive analysis to use for benchmarking purposes;
  • Collaborate with cross functional teams to lead creative brainstorm sessions;
  • Contribute insights about our customer needs and experiences to help create content that reflects the brand and improves our marketing efficiency;
  • Lead the execution of all your experiments (A/B tests wireframing, assets development, tests results analysis).

            

Essential professional experience:

  • At least 1 year of experience in managing creatives and landing pages or online marketing for consumer companies;
  • Understanding of paid advertising principles, ad formats and platforms;
  • Strong experience in driving A/B testing and LP optimisation;
  • Expertise using web analytics (e.g.: Google Analytics, Hotjar etc.);
  • Experience and understanding of the best practices of web UX.

            

Desirable skills and personal features:

  • Responsibility;
  • Ability to solve marketing problems;
  • Ability to generate ideas.
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