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Lead of Online Acquisition

Lead of Online Acquisition

PM UA
Kyiv
Full time
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We are a highly successful Company with great ambitions. We operate on a very competitive market so every day we are looking for opportunities to be better. To be faster. Even faster. Never stand aside and never afraid to try. Having a lot of ideas we are very open to fresh ones. Equally important, we have resources to bring these into motion.

We invite those who fired up to:

— Manage the team of digital marketing and Social media to drive their motivation and enthusiasm;
— Develop the strategy of online acquisition across all digital channels, including social media;
— Develop the system and the process to provide operational consistency;
— Continuously analyze and plan result outcome relevant campaigns to meet all preset KPIs;
— Plan annual, quarterly, and monthly budgets and manage forecasts;
— Provide dashboards and analytics for each online channel;
— Identify and deliver new opportunities and innovative campaigns/approaches;
— Lead the negotiations with a digital agency and continuously monitor their performance;
— Continuously monitor the quality of traffic;
— Coordinate with affiliate management team;
— Monitor SEO performance and provide a relevant strategy for the improvements;
— Manage the digital content strategy and provide analytics using monitoring tools.

Essential professional experience:

— 3+ years of client acquisition digital marketing experience;
— Experience in a fast-paced digital agency OR online business (such as e-commerce, online finance, gambling, or other online B2C company);
— Experience in a comparable role of digital sales and content management;
— Experience in managing a team of minimum 3 employees;
— Good understanding of conversion funnel performance and its analysis;
— Strong proficiency in MS Excel (and proficiency in SQL highly desired);
— Experience with Google Analytics or other web analytics tools;
— Understanding of paid advertising, paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns;
— Proven analytical and quantitative skills including a strong understanding of online marketing metrics.

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