Lifecycle Marketing Manager (India) for PMI

Lifecycle Marketing Manager (India) for PMI

Full time
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PMI is a service company, engaged in the development and implementation of the expansion strategy for Parimatch brand in the markets of Africa, Asia, Latin America. The company provides tech, marketing and communications services for partners in the betting and gambling industry. 

Innovations, new technologies and the desire to provide the best gaming experience for the customers is what drives PMI forward.

We invite those who fired up to:

Develop, implement and manage end-to-end campaign roadmap for customer Lifecycle journey;
Campaign management for entire Customer Lifecycle stages / touch points across all communication channels via email, SMS, WhatsApp, telegram etc;
Regular analysis on reports & efficacy of all the campaigns and continuous optimization for better business ROI;
Identify campaign opportunities within business objectives and deliver plans to achieve the same;
Analyze the results for respective stakeholder reporting along with key learnings and best practices;
Devise campaign brief including promotional message copy, emailer creative & business objective for cross functional teams / departments for operations;
Liaise with customer service & operational teams for campaign feedback, improvement & roadmap;
Coordination with other departments, vendors & agencies (including creative, acquisition, conversion, telesales, customer service & product development teams) for smooth rollout of campaigns.

Essential professional experience:

7+ years of professional work experience;
Higher Education or MBA in Marketing or other relevant streams;
Proven work experience as an LCM / CRM Manager or a similar role in igaming industry;
Knowledge of curating offers in igaming which are lucrative for customer and profitable for the company;
Hands-on experience of CRM tools like Salesforce, SugarCRM etc.;
Experience with running and optimizing communication campaigns;
Understanding of technology in CRM and how user experience impacts conversion;
Proficiency in Excel, Google spreadsheet, PPT;
Excellent verbal communication.

Our benefits


  • Medical Insurance
  • Lunch in office
  • Gym
  • PM Loyalty *optional


  • Annual Salary Review
  • Regular bonuses
  • Emergency financial aid

Talent development

  • External training compensation
  • Learning events
  • Hackathons
  • Corporate university
Talent development


  • WFH (Remote work), coworking spaces
  • Additional 2 days for family events
  • Maternity / Paternity leave
  • PM Sports Clubs
  • PM Foundation activities (volunteer program)
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