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Marketing Manager (Ghana) for PMI

Marketing Manager (Ghana) for PMI

Digital Marketing
Ghana
Full time
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PMI is a service company, engaged in the development and implementation of the expansion strategy for Parimatch brand in the markets of Africa, Asia, Latin America. The company provides tech, marketing and communications services for partners in the betting and gambling industry. 

Innovations, new technologies and the desire to provide the best gaming experience for the customers is what drives PMI forward.

We invite those who fired up to:

  • Work with the marketing director to define marketing strategy designed to win;
  • Oversee the activities of the marketing team and standardizing operational cadence;
  • Be responsible for overall marketing performance and ROI;
  • Execute market research, trends, competitor analysis in collaboration with brand, social media, creative and digital teams;
  • Supervise the development and execution of marketing campaigns;
  • Forecast and budget management;
  • Set KPIs, monitor, and report;
  • Track effectiveness of marketing campaigns and reporting findings and periodic highlights to the executive team;
  • Negotiate and liaise with third-party marketing agencies and subsequently manage the relationship with the goal of ensuring compliance and delivery of marketing goals;
  • Write and deliver marketing plans and deliverables;
  • Look after the budget of the marketing department and make sure the budget spent is delivering a return on investment;
  • Manage the design, production and distribution of brand materials;
  • Coordinate events, experiential marketing and activation programs;
  • Develop and execute the engagement, conversion and promotion strategy for different marketing channels in collaboration with the unit leads (digital, social media);
  • Oversee media planning, scheduling and execution;
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets;
  • Review sponsorship and partnership opportunities and define measurements of success.

Essential professional experience:

  • 5 years + proven work experience in relevant marketing roles;
  • In-depth understanding of brand marketing and management;
  • Excellent written and verbal communication skills;
  • Proven experience developing successful marketing plans and campaigns;
  • Strong project management, multitasking, and decision-making skills;
  • Metrics-driven marketing mind with eye for creativity;
  • Experience with marketing automation and CRM tools;
  • Proficiency with digital and social media strategy (preferred).

Our benefits

Care

  • Medical Insurance
  • Lunch in office
  • Gym
  • PM Loyalty *optional
Care

Compensation

  • Annual Salary Review
  • Regular bonuses
  • Emergency financial aid
Compensation

Talent development

  • External training compensation
  • Learning events
  • Hackathons
  • Corporate university
Talent development

Work-life

  • WFH (Remote work), coworking spaces
  • Additional 2 days for family events
  • Maternity / Paternity leave
  • PM Sports Clubs
  • PM Foundation activities (volunteer program)
Work-life
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